Sense and Respond Richard L. Nolan

Name: Sense and Respond von Richard L. Nolan
SKU: 9780875848358
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Sense and Respond Richard L. Nolan

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Zusammenfassung

Explores how firms develop sense and respond strategies to exploit the opportunities of the networked age. This work is a resource for executives seeking to capture maximum value from new technologies. It addresses what companies must do to capitalize on the emerging opportunities.

Sense and Respond Zusammenfassung

Sense and Respond: Capturing Value in the Networked Era Richard L. Nolan

From virtual shopping to virtual organizations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs, and use digital capabilities to swiftly and effectively respond. Sense and Respond: Capturing Value in the Network Era, a series of essays from leading technology experts, explores how firms must develop sense and respond strategies to exploit the opportunities of this networked age. Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like, and address what companies must do-today-to capitalize on the emerging opportunities.

Über Richard L. Nolan

Stephen P. Bradley is the William Ziegler Professor of Business Administration and the chairman of the Competition and Strategy Area at the Harvard Business School.

Inhaltsverzeichnis

Capturing value in the networked era; the converging worlds of telecommunications, computing and entertainment; telecommunications - building the infrastructure for value creation; strategic uncertainty and the future of on-line consumer interaction; delivering customer value through the World Wide Web; using geographic information systems to sense and respond to customers; seeing through the customer's eyes with computer imaging; product development on the Internet; the emergence of internetworked manufacturing; virtual value and the birth of virtual markets; real shopping in a virtual store; inventing the organization of the 21st century - control, empowerment and information technology; virtual teams - using communications technology to manage geographically dispersed development groups; virtual organizations - redefining organizational boundaries to sense and respond.

Zusätzliche Informationen

Sku

GOR011608055

ISBN 13

9780875848358

ISBN 10

0875848354

Titel

Sense and Respond: Capturing Value in the Networked Era Richard L. Nolan

Autor

Richard L. Nolan

Zustand

Gebraucht - Gut Gelesen

Bindung

Gebundene Ausgabe

Verlag

Harvard Business Review Press

Datum

19980219

Anzahl der Seiten

352

Preise

N/A

Begleitschreiben

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Hinweis

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