What Is Strategy and Does It Matter? Richard Whittington (Reader in Strategy at the Sa d Business School, University of Oxford)

Name: What Is Strategy and Does It Matter? von Richard Whittington (Reader in Strategy at the Sa d Business School, University of Oxford)
SKU: 9781861523778
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What Is Strategy and Does It Matter? Richard Whittington (Reader in Strategy at the Sa d Business School, University of Oxford)

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What Is Strategy and Does It Matter? Zusammenfassung

What Is Strategy and Does It Matter? Richard Whittington (Reader in Strategy at the Sa d Business School, University of Oxford)

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and ebusiness sectors.

What Is Strategy and Does It Matter? Bewertungen

Preface; 1. What is Strategy and Does it Matter?; Introduction. Profit and Process in Business Strategy. The Plan of the Book. 2. Theories of Strategy. Introduction. The Classical Approach to Strategy. Evolutionary Perspectives on Strategy. Processual Approaches to Strategy. Systemic Perspectives on Strategy. Conclusions. 3. Strategic Leadership. Introduction. Visionary Leadership. Business Elites. Conclusions. 4. Strategic Choice. Introduction. Strategic Investment Decisions. Corporate Planning. Conclusions. 5. Growth Strategies. Introduction. Innovation. Diversification, Integration, and Take-overs. Internationalization. Conclusions. 6. Managing Strategy. Introduction. Strategy and Structure. Strategic Change. Conclusions. 7. Does it Matter? Introduction. Managerial Consequences. Industrial Policy Consequences. Notes. References. Index

Über Richard Whittington (Reader in Strategy at the Sa d Business School, University of Oxford)

Richard Whittington is Senior Lecturer in Marketing and Strategic Management at the University of Warwick, where he teaches on MBA, executive and doctoral programmes.

Inhaltsverzeichnis

1. What is Strategy and Does it Matter. 2. Theories of Strategy. 3. Strategic Leadership. 4. Strategic Choice. 5. Growth Strategies. 6. Managing Strategy. 7. Does it Matter? Notes. References. Index.

Zusätzliche Informationen

Sku

GOR003011437

ISBN 13

9781861523778

ISBN 10

1861523777

Titel

What Is Strategy and Does It Matter? Richard Whittington (Reader in Strategy at the Sa d Business School, University of Oxford)

Autor

Richard Whittington (Reader in Strategy at the Sa d Business School, University of Oxford)

Zustand

Gebraucht - Gut Gelesen

Bindung

Broschiert

Verlag

Cengage Learning EMEA

Datum

20001221

Anzahl der Seiten

168

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Wir geben unser Bestes, Ihnen hochwertige Bücher anbieten zu können. Tatsache ist jedoch, dass dieses Buch schon einen Vorbesitzer hatte und bereits gelesen wurde. Es ist daher unvermeidbar, dass es Gebrauchsspuren aufweist. Möglicherweise handelt es sich auch um ein ehemaliges Bibliotheksbuch.