Ferrari, the name itself evokes the world of speed, a world of fast cars, heroic deeds and glamour. This is the story of the man behind the name. Enzo Ferrari never contributed as much as a single sketch to the design of the product that carries his name, other men did that for him. Yet his towering ambition and strategic genius enabled him to outlast his main rivals and to ensure that nothing could diminish the allure of the legend that he created. This book goes back to Enzo's origins and traces his remarkable rise to prominence.