On the surface formula one is about technology - the winner is the boy with the best toy. In fact it's all about character and the conflict between men of such different temperaments. Style is complemented by other sub-plots: will Jacques Villeneuve, Hill's team mate, come out of his own father's shadow? Can David Coulthard please his image consultants at Mark McCormack? will Jean Alessi at last fulfill the promise of his raw courage and divine skill? This book examines the media of the sport and the characters within it as well as the role of commerce in sport, the role of sport in global entertainment and the role of women in such an environment.