Instead of scaling the Himalayas, trekking across the Antarctic or traipsing through the Brazilian rainforest, Robbie Coltrane has set himself a uniquely British challenge. Armed with a map, a classic car and a sense of adventure, he'll be exploring strange and exotic parts that are a bit closer to home. By venturing away from the tourist fast-track and on to the B roads of the UK, he'll be criss-crossing the winding back roads of our nation to discover all the people, places and events that make up Incredible Britain. In the face of a fast-paced, increasingly Americanized, modern world, we sometimes forget what makes our country so unique. To remind us, Robbie will unearth our strangest festivals, oddest people and our oldest traditions. From cheese-chasing in Gloucestershire and Star Trek conventions in the Black Country to gurning competitions in the North East and Burry Man whiskey-fuelled walks through Scottish towns, Robbie's drive is a determination to uncover what makes us singularly British - and our country truly incredible.