Drawing on his background as a composer, the author argues that creativity should not be seen as an innate gift, but a skill that can be learned, practised and mastered. Teaching that the same skills used by artists to produce their masterieces can be used to create anything from a computer program to a functional kitchen, he takes the reader through the steps of creating, from conception to action, and how to make the most of each stage as you travel through it. He also covers how to make the right choices to improve your ability to create what you want, and the importance of having a firm grip on current reality and future vision in order to move from where you are to where you want to be. Fritz argues for the power of the individual to choose to become the predominant creative force in his or her life.