The Japanese market is an attractive and challenging one. It is essential for foreign companies wanting to establish a growing presence, to build operations which are suited to the Japanese. This book focuses on three particular areas: the labour-market, the workplace and the marketplace. The management of human resources plays an important role in a company's image in the market. A strong corporate presence is vital to inspire confidence among consumers and the career opportunities and job stability offered by a company reflect its strength. Using case studies and covering topics such as the labour market, corporate organization, decision-making and business transactions, this book outlines the way the Japanese organize their companies. It goes on to analyze the approach of foreign firms and stresses the strategies they should adopt to enhance their competitive image.