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Netnography Robert Kozinets (University of Southern California, USA)

Netnography von Robert Kozinets (University of Southern California, USA)

Netnography Robert Kozinets (University of Southern California, USA)

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Zusammenfassung

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

Netnography Zusammenfassung

Netnography: The Essential Guide to Qualitative Social Media Research Robert Kozinets (University of Southern California, USA)

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.

Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others.


Netnography Bewertungen

Netnography is a must-read for anyone engaged in or contemplating qualitative research on social media. Online behavior is at once a psychological, social, and technological phenomena, and qualitative approaches require both rigor and context, which Robert V. Kozinets offers in abundance. Both history and methodology are meticulously detailed in what ought to be a guidebook for social media researchers.

-- Howard Rheingold

If anyone had any doubt that this is the golden age for research, Rob Kozinets has made the case and provided the field guide that shows why this is so. Netnography is a fun locution for a big set of ideas about how to exploit new research methods to explore the biggest social, political and economic issues of our time.

-- Lee Rainie
Robert Kozinets knows his stuff: over the past 25 years, he has almost single-handedly established netnography as a methodological framework for qualitative Internet research. This third edition of his essential guide to netnographic research practices provides a very welcome update to the framework, taking in even more of the complex and ever-changing landscape of current social media platforms and their uses, and offering a wealth of ideas for working with qualitative social media data. Whether they're already calling themselves netnographers or have yet to discover the field, this book will inspire and enable many more researchers to investigate social media practices from a qualitative perspective. -- Axel Bruns
Netnography introduces researchers to the complex social system of people, spaces, and tool interactions existing in social media. Netnographic practices detail ways of understanding and engaging with communities considering the necessary ethics of digital qualitative research. The newest edition includes contemporary examples to support critical methodologies for understanding digital interactions. -- A. Nicole Pfannenstiel

Über Robert Kozinets (University of Southern California, USA)

Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California's Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world's best students and consulted with a range of highly respected global organizations.

Inhaltsverzeichnis

Chapter 1: Introducing: Netnography, Qualitative Social Media Research Methods, and This Book Chapter 2: A History of Social Media Chapter 3: Media: Communicating and Connecting in the 21st Century Chapter 4: Socialities: All the Ways We Connect Chapter 5: Praxis: Introducing Practices and Data Operations Chapter 6: Ethics: Procedures and Flowcharts, Updates and Rules Chapter 7: Data: The Methodology of Netnographic Data Collection Chapter 8: Investigating: Five Steps to Social Media Data Collection Chapter 9: Interacting: Turning Connection and Communication into Research Data Chapter 10: Immersing: Journaling and Organizing a Reflective Curation Chapter 11: Integrating: Combining Telescopic and Microscopic Understandings Chapter 12: Analyzing: Elemental Data Transformation Operations Chapter 13: Interpreting: How to Discover and Make Meaning from Netnographic Data Chapter 14: Communicating: Presenting and Publishing Your Netnography Chapter 15: The Future of Netnography

Zusätzliche Informationen

GOR010270397
9781526444707
1526444704
Netnography: The Essential Guide to Qualitative Social Media Research Robert Kozinets (University of Southern California, USA)
Robert Kozinets (University of Southern California, USA)
Gebraucht - Sehr Gut
Broschiert
SAGE Publications Ltd
20191031
472
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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