This book is the first serious analysis of the May 2005 election. Written by expert authors and pollsters from MORI, it uses systematic and objective political research to explain the reduced Labour majority and regional variations. Packed with innovative tables and graphs, it is aimed at the general reader, political pundits and academics alike. This book builds on the success of similar books published for the 1997 & 2001 elections. It was published for the Party Conferences 2005. "Explaining Labour's Landslip" examines the fascinating result of the May 2005 election, which led to a record third term for New Labour and Tony Blair, albeit with a reduced majority of 65. There was some small success for the Conservatives, especially in London, whereas the promised breakthrough for the Liberal Democrats did not fully materialise, and they even lost some seats to the Tories. Robert Worcester, Roger Mortimore and Paul Baines, from Britain's leading opinion research organisation, MORI, examine the results of the 2005 General Election using systematic and objective research to provide empirical evidence of what actually happened, and who were the winners and losers. Packed with tables and graphs, the book will delight political pundits, amateur psephologists and academic readers alike, as they seek to understand the results of a close-fought and important general election.