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Promotional Marketing Roddy Mullin

Promotional Marketing von Roddy Mullin

Promotional Marketing Roddy Mullin

13.50
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Zusammenfassung

Gain a competitive advantage and increase your base of satisfied customers by employing tried-and-tested promotional marketing methods.

Promotional Marketing Zusammenfassung

Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work Roddy Mullin

Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions. Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy.

Promotional Marketing Bewertungen

Some great ideas and some sobering thoughts for businesses that don't look at what's been working already for years. * Bob Garlick, Business Book Talk *
In today's connected world, promotion is now fundamental to everything we do to drive business and create successful integrated campaigns; in Promotional Marketing, Roddy Mullin gives practical advice on how to do this. * Jodie Hopperton, Managing Director, The Institute of Promotional Marketing *
Takes the reader through a detailed look at tried and tested promotional marketing methods yet this is not a tired rehash of old material. Mixed in throughout this book are many great examples and case studies that have been used to date. It is inspiring to read a collection of these various examples that can show potentially dry, theoretical subjects in a practical, engaging light. The author has carefully mixed authority, information, balance, provoking statements and real-life case studies to great effect within. Whether you are deeply focused within the industry or sit on the periphery there is going to be a lot you can take away with this advice. * Darren Ingram, Darren Ingram Media *

Über Roddy Mullin

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).

Inhaltsverzeichnis

  • Section - ONE: The context;
    • Chapter - 01: Introduction;
    • Chapter - 02: The shopper/buyer;
  • Section - TWO: What you can do to promote your brand, your products and your business;
    • Chapter - 03: Why creativity is key;
    • Chapter - 04: Essential support: suppliers;
    • Chapter - 05: Non-participative promotion - communication with no promotional offer;
    • Chapter - 06: Shopper/buyer-activated promotions;
    • Chapter - 07: Active promotion: field marketing, one-to-one sales and the brand experience;
    • Chapter - 08: Everywhere - promotions;
    • Chapter - 09: The five standard promotional offers;
  • Section - THREE: Implementation;
    • Chapter - 10: In-house activity in support of implementation;
    • Chapter - 11: How to use and implement promotions;
    • Chapter - 12: International promotions;
    • Chapter - 13: Promotion and the law;
    • Chapter - 14: Marketing accountability and promotional insight;
    • Chapter - 15: Further information

Zusätzliche Informationen

GOR007302894
9780749472467
0749472464
Promotional Marketing: How to Create, Implement & Integrate Campaigns that Really Work Roddy Mullin
Roddy Mullin
Gebraucht - Sehr Gut
Broschiert
Kogan Page Ltd
20140903
288
N/A
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