The story of mass tourism is one of the most remarkable of the 20th century. The authors briefly cover early tourism (Cook's coach trips to Blackpool, Henry Lunn's elite skiing parties of the 1890s), then tell how it all exploded after World War II. A handful of entrepreneurs used old warplanes to take ration-weary Britons to exotic European beaches, and the package holiday was born. Raitz's chapters chart the rise and downfall of his company, Horizon Holidays. Bray's chapters tell the history of the industry as a whole.