Most of us spend several years working before becoming parents, and the majority of us continue to work once we have children. At work, we learn all sorts of valuable skills - managing, selling, negotiating and so on - which we can apply in any company we work for. But when we become parents, all those hard-learned skills are useless. Or are they? KIDS & Co explains how your business skills don't have to go out of the window when you walk in through the front door. You may sometimes feel that the kids get the better of you every time, but here is one weapon you have that they don't: all those business skills you are familiar with and they know nothing about. Closing the sale, win/win negotiating, motivational skills, and all the rest of them. All you need to do is learn how to apply them to your children as well as to your customers and your staff. Obviously there is no perfect way to handle our kids so that we never hear a single whinge or tantrum (more's the pity) but there are certainly techniques which make life a whole lot easier. What's more, as we know from our business experience, these techniques work on grown-ups. So they should be effective with children right through to adulthood even when, like customers and staff, they have got wise to the techniques and know what you're up to. KIDS & Co covers a serious subject - the business of parenting - with a light-hearted touch.