Tour guide, Karen, is unprepared for the culture she encounters in the Tierra del Sol holiday resort. There is sun and sex aplenty but she quickly discovers that women are treated with very little respect by the bar boys who work along the coastline. Deciding that the best way to tackle the problem of the male psyche is from within, Karen puts her fledging skills as a dominatrix to the test - with surprising results. But there is one man in the resort who will not succumb to Karen's undoubted charms. Bar owner, Ricardo Baddeiras, seems immune to her and refuses to be drawn into her web of seduction. When Karen sets up a business to rival Ricardo's, he is furious, for not only does she lure away his customers, his best bar boys are leaving too. As Karen ventures along the path of self discovery and business success, she realises that the one man who doesn't seem to want her is the one man she wants for herself...