The text focuses on reasoning power in covering topics, rather than on mathematical technique. Several features distinguish this text: an abundance of applications and examples, a superior supply and demand chapter, a separate and early chapter on marginalism, excellent treatment of competition and imperfect competitors, analytical treatment of regulation, rich and analytical treatment of capital and human resources, and a non-mathematical approach. Other special coverage includes: model of Multi-plant firms, consumer theory and its relationship to demand, a chapter on the legal environment of business and emphasis on business decisions within the context of the industry in which firms exist. This book should be of interest to intermediate level degree and diploma courses in managerial economics.