Breaking Through S. Vandermerwe

Name: Breaking Through von S. Vandermerwe
SKU: 9781403935038
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Breaking Through S. Vandermerwe

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Zusammenfassung

Breaking Through Zusammenfassung

Breaking Through: Implementing Customer Focus in Enterprises S. Vandermerwe

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

Breaking Through Bewertungen

'Brings together work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new, dynamic, model that helps implement greater customer focus within enterprises. Essentail reading for anyone concerned with these issues.' - Long Range Planning

'This is an interesting and well-written book that challenges many conventions.' - Professional Manager

Über S. Vandermerwe

SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).

Inhaltsverzeichnis

Introduction The Model The Awakening Create Discomfort Lay the Foundation The Discovery Articulate the Space Uncover the Opportunities The Story Build a Compelling Case Work the Numbers The Engagement Model the Concept Get the Take-Up The Monetization Gather Momentum Absorb the Learning

Zusätzliche Informationen

Sku

GOR002876380

ISBN 13

9781403935038

ISBN 10

1403935033

Titel

Breaking Through: Implementing Customer Focus in Enterprises S. Vandermerwe

Autor

S. Vandermerwe

Zustand

Gebraucht - Sehr Gut

Bindung

Gebundene Ausgabe

Verlag

Palgrave USA

Datum

20040604

Anzahl der Seiten

209

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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