During the period between the beginning of the 1950s and the end of the 1970s Weston-Super-Mare experienced many changes as both a seaside town and a popular holiday resort. These changes are recorded here, for the first time, using many unique and previously unpublished archive photographs and postcards. The history of Weston's development into the famous Somerset resort that it is widely recognised as today is captured in the images of residents and tourists alike enjoying the delights of the south-west coast. Alongside the recreational images of couples strolling along the promenade hand in hand, children taking donkey rides on the sands and families reclining on deckchairs, are the images of a busy seaside town rich in local trade and industry. The daily business of Weston-Super-Mare is preserved in this volume with enlightening detail and provides us with the opportunity to look behind the popular seaside images. What we are shown is a remarkable insight into the changing face of the town during this highly productive era in the history of Weston-Super-Mare.