Charlie Barrett, male model, is ready for a career change. It's not that ten years of modelling haven't been fun - the Paris shows, the nightclub guest lists, the smart flat and even smarter model girlfriend. But, at 33, adverts for comfy cardigans and the Stannah Stairlift loom large in Charlie's future. It's time for him to find a job that offers more challenge than tilting your head left or right on command. So when a chance meeting results in Charlie being offered the job as the face of 2cool2btrue, he readily accepts. 2cool is the web equivalent of Armani, Prada and Gucci; the sexiest thing in cyberspace and everyone wants a piece of it. As their marketing guru, Charlie's days are spent flicking through magazines looking for luxury products for the website to endorse, his nights a whirl of launch parties and champagne. But then things start to go wrong. 2cool's owners disappear. And so does a large amount of money. With his relationship on the rocks, Charlie turns to his old modelling pals for support and finds none of them wants to help a man under investigation for fraud, particularly one labelled 'Pretty Boy' by the Metropolitian Police...