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The Presentation Lab Simon Morton

The Presentation Lab von Simon Morton

The Presentation Lab Simon Morton

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Zusammenfassung

Revealing the difference between great slides and great presentations Based on a proven process from one of the world s most prominent presentation consultancy and design firms,The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations.

The Presentation Lab Zusammenfassung

The Presentation Lab: Learn the Formula Behind Powerful Presentations Simon Morton

Revealing the difference between great slides and great presentations Based on a proven process from one of the world s most prominent presentation consultancy and design firms,The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about). Using practical tips and drawing on Simon s experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn t and, more importantly, why. The Presentation Lab tackles Death by PowerPoint head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today s business presentation landscape.

Über Simon Morton

SIMON MORTON is an internationally recognized expert on presentation development, and is the founder of Eyeful Presentations, one of the top three presentation consultancy and design companies in the world. Serving customers from more than 20 countries via five global offices, Simon has worked with top brands and thought-leaders, helping them to develop presentations that get the job done. He is a frequent keynote speaker at events across the globe and is well known for his concept challenging views on modern business presentations.

Inhaltsverzeichnis

Element A Introduction A1 Before We Get Started...The Presentation Labs Hypothesis 004 A2 Welcome tgo the Presentation Lab 008 A3 What this Book Is Not About... 012 A4 The Impact (& Sourse) of Poor Presentations 016 A5 Myth Busting 020 Element B The Basic Tools for the Job B1 The Power of Inspiration: From Okay ...to Good ...to Optimized 030 B2 The Appliance of Science: A Beginner's Guide 034 B3 Business Storytelling: What's All the Fuss About? 038 B4 Business Storytelling: Getting Your Story Straight 042 B5 Introducing Presentation Optimization 048 Element C The Base Elements of Your Presentation C1 The Base Elements of Your Presentation 054 C2 Respect the Audience 056 C3 Audiences: The Most Complex of Beasts... 058 C4 The Audience Pathway 074 C5 Message: What's the Point? 082 C6 Messaging: Simplicity Is Not Stupidity 086 C7 Give Them Something They Will Remember ... And Then Let It Travel 088 C8 Structuring Your Message: The Power of the Storyflow 092 Element D Creating Compelling Content D1 What Is Content 098 D2 Slicing Up Your Content (With a Little Help from Occam's Razor) 108 D3 Valuable Visuals 120 D4 A Picture Paints a Thousand (Different) Words... 122 D5 Open Access Imagery 138 D6 Art over Effectiveness 142 D7 Dealing with Data 150 D8 From Visual Concept to Visual Presentation Aid 158 D9 In Conclusion 160 Element E Delivering thew Final Results E1 PowerPoint, the Shed, & an Electric Screwdriver 164 E2 What Is Blended Presenting? 168 E3 Understanding the Presentation Landscape 170 E4 Blended Presenting: A Customer's Tale 180 E5 Tools for the Job 184 E6 Something for the Sales Managers 206 F1 Putting the Theory into Practice 210 G1 In Case of Emergency ... Strategies for Dealing with Last-Minute Deadlines 236 H1 Conclusion 242 References 244 Index 248

Zusätzliche Informationen

GOR006820387
9781118687000
1118687000
The Presentation Lab: Learn the Formula Behind Powerful Presentations Simon Morton
Simon Morton
Gebraucht - Sehr Gut
Broschiert
John Wiley & Sons Inc
2014-05-07
272
N/A
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