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Strategic Management of e-Business Stephen Chen, PhD

Strategic Management of e-Business von Stephen Chen, PhD

Strategic Management of e-Business Stephen Chen, PhD


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Zusammenfassung

Focuses on the strategic implications of e Business and examines the e business strategies being employed by firms in a range of different industry sectors.

Strategic Management of e-Business Zusammenfassung

Strategic Management of e-Business Stephen Chen, PhD

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

Über Stephen Chen, PhD

Stephen Chen is Academic Director of the Masters in International Management in Mandarin programme at the National Graduate School of Management - Australian National University. Previously he has lectured at Manchester Business School, City University Business School, Henley Management College, Open Business School in the UK and has been a Visiting Associate Professor at the Anderson School of Management at UCLA in the US.

Inhaltsverzeichnis

Preface to the second edition.Preface to the first edition.About the Author.Chapter 1. Introduction to E-Business.Chapter 2. The Basics of E-Business Technology.Chapter 3. The Markets for Electronic Commerce.Chapter 4. E-Marketing.Chapter 5. The Economics of E-Business.Chapter 6. Analysing the Industry Impacts of E-business.Chapter 7. Developing an E-Business Strategy.Chapter 8. Implementing an E-Business Strategy.Chapter 9. Public Policy Issues.Chapter 10. Future Trends.

Zusätzliche Informationen

GOR003733749
9780470870730
0470870737
Strategic Management of e-Business Stephen Chen, PhD
Gebraucht - Sehr Gut
Broschiert
John Wiley and Sons Ltd
20041008
384
N/A
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