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Tourism Stephen J. Page

Tourism von Stephen J. Page

Tourism Stephen J. Page


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Zusammenfassung

Focuses on the development and management of tourism in an international context. This book includes all of the issues in tourism such as the impact of terrorism and crime, epidemics and tourism, low-cost airlines, special interest tourism and includes many case studies from diverse and exciting tourism destinations.

Tourism Zusammenfassung

Tourism: A Modern Synthesis Stephen J. Page

Tourism: A Modern Synthesis is the core textbook for tourism, focusing on the development and management of tourism in an international context. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses. The book is based around the principles of management and includes case studies emphasising this theme. It can be used as a one semester text, but its coverage of a broad range of subjects make it a useful resource throughout a full degree course. The second edition has been completely revised, updated and enhanced to include all of the current issues in tourism such as the impact of terrorism and crime, epidemics and tourism, low-cost airlines, special interest tourism and includes many case studies from diverse and exciting tourism destinations. Comprehensive and up-to-date, Tourism, a Modern Synthesis is a real survey text for students following a degree in Tourism, Hospitality or Leisure, or doing a Tourism course as part of another degree programme.

Über Stephen J. Page

Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School. Joanne Connell is Senior Lecturer in Tourism in the Department of Marketing at the University of Stirling. Her special field of interest is in tourism and the environment and niche forms of tourism activity.

Inhaltsverzeichnis

PART I: UNDERSTANDING TOURISM. 1. Introduction to Tourism: themes, concepts and issues. 2. The evolution and development of tourism. 3. Understanding Tourism Demand. 4. Understanding the tourist as a consumer. PART II: UNDERSTANDING THE TOURISM INDUSTRY. 5. Understanding and managing tourism supply: an introductory framework. 6. Information Communication Technologies and eTourism. 7. Travel intermediaries - tour operators and travel agents. 8. Transporting the tourist. 9. Visitor Attractions. 10. Tourism accommodation and hospitality services. PART III: MANAGING TOURIST OPERATIONS AND COMMUNICATING WITH THE VISITOR. 11. Human Resource Management in Tourism. 12. Financing tourism operations (John Pinfold and Stephen J. Page). 13. Tourism and entrepreneurship. 14. The role of the public sector in tourism. 15. Marketing tourism. 16. Marketing Tourism Destinations. PART IV: THE IMPACT OF TOURISM. 17. Economic Impacts. 18. Social and Cultural Impacts. 19. Environmental Impacts. 20. The Challenge of Sustainability. PART V: TRENDS AND THEMES IN THE USE OF TOURIST RESOURCES. 21. Urban Tourism. 22. Rural Tourism. 23. Coastal and Resort Tourism. 24. Tourism in the less developed world. PART VI: MANAGING TOURISM ACTIVITIES. 25. Planning and managing the tourist experience. 26. Tourist health and safety: global challenges for tourism. 27. The future of tourism. Index.

Zusätzliche Informationen

GOR003814727
9781844801985
1844801985
Tourism: A Modern Synthesis Stephen J. Page
Gebraucht - Sehr Gut
Broschiert
Cengage Learning EMEA
2006-04-22
512
N/A
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