"Before I founded The Gadget Shop, I'de read every personal and business development book I could get my hands on. What's great about Steve's book is that all these ideas, and many others I've never come across, can now be found in one place...Steve uses humour in a very effective way.""Jonathan Elvidge, Founder and Chief Executive, The Gadget Shop" "How to be a Complete and Utter Failure" turns the concept of self-improvement on its head. It brings together 39 and a half leading ideas in personal and business development, and offers a total antedote to the gung-ho, patronising or rather dull tone of all the usual self-improvement guides. In this audio recording, join leading British professional speaker Steve McDermott in front of a live audience of business people as he talks in his inimitable style about what not to do to ensure certain failure in every aspect of your life. From not having any goals, to not getting advice from people you've never met or who are dead, to not taking personal responsibility for your life and results, every idea, strategy, suggestion and story is guaranteed to propel you into the slow lane of total inadequacy. "How to be a Complete and Utter Failure "comes with a warning - that you don't think about taking the direct opposite steps to those outlined in the guide, as this could seriously damage your chances of becoming a failure. Behind the humour, though, is good advice and a serious message. And whether you choose to heed the warning or not, it's an extremely entertaining listen. Also available on Audio Cassette.