This work is intended to show you: how to get people to read your email; how to use the Internet to spy on the competition; and how to ensure the success of an online appearance. The Internet opens a range of new channels for publicity: Web sites; email; discussion groups; online chats; and more. The commercial online services such as CompuServe, AOL and MSN also offer platforms for online publicity. The book looks at the legal issues, Internet etiquette, and the hardware and software you need to be a successful online publicist. Contents include: creating a Web site and registering it so people can find it easier; writing email news releases to opinion leaders and consumers; disguising your publicity pieces as regular email conversations so you can post them on discussion groups; distributing flyers, pictures of your product, newsletters, catalogues; managing online appearances, and creating contests and consumer promotions.