Rupert Bear is one of the most famous and long-standing characters in children's books, with a rich history spanning eight decades.Rupert stories are created from a combination of pictures, rhyming text and story paragraph that has proven successful with generations of young readers. While retaining these classic elements, Egmont has updated the artwork and stories to create an annual with universal appeal. The Rupert Annual (a national institution) and Egmont are giving it a new lease of life.