Name: Leisure Marketing von Susan Horner
SKU: 9780750655507
Price: 9.00 CHF
Availability: InStock

Leisure Marketing Zusammenfassung

Leisure Marketing Susan Horner

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.

A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:

Disneyland Resort, Paris: The Marketing Mix
Manchester United Football Club: Marketing the Brand
The Growth of the Online Retail Travel Market
Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping
Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.

This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.

Über Susan Horner

Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

Inhaltsverzeichnis

Part one: Introduction - What is leisure?; What is marketing?; Part two: Leisure and marketing concepts - The market; The business environment; Strategic marketing planning; Part three: Leisure and the marketing mix - Product; Price; Place: Promotion; Part four: Key marketing issues in the different sectors of leisure; Part five: Topical issues in leisure marketing; Globalisation and leisure marketing; Market research in leisure; Ethical challenges in leisure marketing; Part six: Case studies; Part seven: The future of leisure marketing.

Zusätzliche Informationen

Sku

GOR002695840

ISBN 13

9780750655507

ISBN 10

075065550X

Titel

Leisure Marketing Susan Horner

Autor

Susan Horner

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

Taylor & Francis Ltd

Datum

2004-12-15

Anzahl der Seiten

424

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

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