This guide offers over 500 adaptable gift ideas, some amusing, some simply practical and others inspired by gift-giving anecdotes from celebrities. The authors also describe their own secret formula for selecting the ideal present every time, the key to which is understanding the recipient's motivation and tuning into what makes them tick. Throughout the book, the focus is on ideas rather than items, so that these can be reinterpreted for all budgets, appeal to all tastes, and so that they will not date with changes in fashion. The wide-ranging selection of ideas is aimed at a broad group of recipients in eight chapters (Lovers, Tokens of Friendship and so on). As well as the secret formula, there are other clues which should lead to the ideal choice of gift: astrological signs, Chinese birthsigns, the meaning of flowers and international luck symbols.