Applied Marketing and Social Research Ute Bradley

Name: Applied Marketing and Social Research von Ute Bradley
SKU: 9780471914754
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Applied Marketing and Social Research Ute Bradley

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Zusammenfassung

Applied Marketing and Social Research Zusammenfassung

Applied Marketing and Social Research Ute Bradley

A collection of case studies which methodically explores major research techniques currently in use. These include qualitative research, attitude research, new product development, product testing and advertising research and trade-off techniques. The book shows just how marketing and social research can be applied to different problems and the type of results that can be achieved. Written by experts in the field of marketing research, it covers a diverse range of topics and presents a wide range of methodologies and marketing research applications.

Inhaltsverzeichnis

Introduction; The Contribution of Research to General Motors Corporate Communications Strategy in the UK; The Fresh Cream Cakes Market: The Use of Qualitative Research as Part of a Consumer Research Programme; Clover New Product Development; The Contribution of Research in the Development of the BBC's Computer Literacy Project; Assessing what is being Measured by a Readership Survey; Ad-hoc Pricing Research; Product Testing; A Cost Effective Use of Research to Evaluate Sales Promotions; The Tracking Study in Market Research; On-line Data Bases - Their Role in Information Retrieval; The Research Benefits of Scanning; Assessing the Effectiveness of Computer-Based Training; Multi- Country Research; Evaluating the Effectiveness of Anti-Drinking and Driving Advertising: Increasing the Cost Efficiency of Research; Developing a New Index of Crime: The British Crime Survey.

Zusätzliche Informationen

Sku

GOR003097257

ISBN 13

9780471914754

ISBN 10

0471914754

Titel

Applied Marketing and Social Research Ute Bradley

Autor

Ute Bradley

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

John Wiley and Sons Ltd

Datum

19870722

Anzahl der Seiten

506

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

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