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Wally Olins: The Brand Handbook Wally Olins

Wally Olins: The Brand Handbook von Wally Olins

Wally Olins: The Brand Handbook Wally Olins

10.50
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Zusammenfassung

Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.

Wally Olins: The Brand Handbook Zusammenfassung

Wally Olins: The Brand Handbook Wally Olins

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

Wally Olins: The Brand Handbook Bewertungen

'Provides insights that books many times its length fail to provide' - Professional Manager
'Anyone wanting to create a brand of their own business should spend time with this book' - Print Business
'A genuinely compelling history of branding' - Sunday Times

Über Wally Olins

Wallace Wally Olins, CBE was a British practitioner of corporate identity and branding. He co-founded Wolff Olins and Saffron Brand Consultants and served as their chairman. Olins advised many of the world's leading organisations on identity, branding, communication and related matters including BT, Renault, Volkswagen, Tata and Lloyds. He pioneered the concept of the nation as a brand and has worked on branding projects for a number of cities and countries, including London, Mauritius, Northern Ireland, Poland, Portugal, and Lithuania.

Inhaltsverzeichnis

Preface * Introduction * Definitions and Guidelines * Part One: What Branding is About 1. Brand Visibility 2. Brand Architecture 3. Why and When to Introduce Branding 4. The Brand as a Corporate Resource * Part Two: Making Brands Work 5. Developing the Branding Programme 6. Control, Cost and Timing * Part Three: Belief in Branding 7. About Courage 8. Risks 9. Brand Value

Zusätzliche Informationen

GOR003722042
9780500514085
0500514089
Wally Olins: The Brand Handbook Wally Olins
Wally Olins
Gebraucht - Sehr Gut
Gebundene Ausgabe
Thames & Hudson Ltd
2008-05-01
112
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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