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Analysis and Evaluation Wendy Lomax

Analysis and Evaluation von Wendy Lomax

Analysis and Evaluation Wendy Lomax

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Zusammenfassung

Offers you the complete package for CIM exam success. Each Coursebook is accompanied by access to MARKETINGONLINE, an online learning resource designed for CIM students, where you can annotate, customise and create personally tailored notes using the electronic version of the Coursebook and receive regular tutorials on key topics.

Analysis and Evaluation Zusammenfassung

Analysis and Evaluation: 2004-2005 Wendy Lomax

Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE, a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Receive regular tutorials on key topics from Marketing Knowledge; Search the Coursebook online for easy access to definitions and key concepts; and Access the glossary for a comprehensive list of marketing terms and their meanings.

Analysis and Evaluation Bewertungen

The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme. Martin Hutchins, Director, Cambridge Professional Academy Ltd (www.profacademy.com). Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

Inhaltsverzeichnis

Preface; The role of marketing in strategic management; Evaluating performance: marketing measures: Evaluation performance: corporate measures; Analysing the internal environment; Analysing the external environment; Global trends; Defining competitive advantage; Appendices - Guidance on examination preparation; Answers and debriefings; Sample exam questions and answers; Curriculum information and reading list; Index

Zusätzliche Informationen

GOR002084091
9780750661867
0750661860
Analysis and Evaluation: 2004-2005 Wendy Lomax
Wendy Lomax
Chartered Institute of Marketing Coursebooks S.
Gebraucht - Sehr Gut
Broschiert
Taylor & Francis Ltd
20040628
304
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.