Innovation in Marketing Theodore Levitt
1962. No edition remarks. 253 pages. Dust jacket over paper covered boards with black cloth to spine. Bright and clean pages with light tanning throughout. Binding is firm throughout with minor thumb-marking. Stamp to front endpaper. Boards have light shelf-wear with corner bumping. Moderate tanning to spine and edges. Mild crushing to spine ends. Book has forward lean. Boards are mildly warped. Unclipped jacket has heavy edgewear with some areas of loss, heavy tears, chips, and creasing. Mild tanning to spine and edges. Mild rubbing and marking all over. Droplets to rear panel.