Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing.

New for this edition....

*Increased coverage of the customer experience *Highlights Web 2.0 for peer-to-peer interaction.

*More on social networking sites and mobile internet

*Focus on how the credit crunch impacts services marketing

*Emphasis on ecological issues and their implications for marketing services