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Mastering Public Relations Anthony Davis

Mastering Public Relations von Anthony Davis

Mastering Public Relations Anthony Davis

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Zusammenfassung

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Mastering Public Relations Zusammenfassung

Mastering Public Relations Anthony Davis

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

Mastering Public Relations Bewertungen

'A stimulating and comprehensive introductory text. Case studies provide students with useful practical examples of theory discussed. Useful also to have questions at the end of each chapter to focus learning.' - Anne Hill, Faculty of Media Arts and Society, Southampton Solent University 'This is an excellent book and is unique in giving a comprehensive overview of public relations and the many sectors in a concise manner.' - Mike Smith, Cardiff School of Journalism

Über Anthony Davis

ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

Inhaltsverzeichnis

The Purpose of Public Relations.- Within the Organisation.- Outside the Organisation.- Communication.- Research, Planning and Evaluation.- The Customers.- Within Marketing.- Public Affairs.- Community Relations.- The Media.- Global Public Relations.- The Occupation of Public Relations.- Futures.- Bibliography.- Index.

Zusätzliche Informationen

GOR002772353
9780230549302
0230549306
Mastering Public Relations Anthony Davis
Anthony Davis
Master Series (Business)
Gebraucht - Sehr Gut
Broschiert
Bloomsbury Publishing PLC
20070810
256
N/A
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