Bücher von Catherine Kaputa

Catherine Kaputa is founder and president of SelfBrand, a brand strategy and business coaching company, and a frequent speaker and presenter of her "Make Yourself a Brand" coaching seminars. A 20-year veteran of branding and advertising on Madison Avenue, Wall Street, and in academia, she is a former marketing and advertising executive at Trout & Ries and Wells, Rich, Greene agencies, Smith Barney, and the Stern School of Business, New York University.