Kaputa, a marketing and branding whiz, mines anecdotes from successful women and her own personal experience. Stuffed with self-evaluation materials, direct advice and useful exercises, Women Who Brand is a well-organized primer on a familiar argument. In uncertain economic times, this text should prove useful for job seekers, the underemployed, and those striving for advancement. * Publishers Weekly *
Kaputa turns conventional wisdom inside out...women should take advantage of the unique characteristics of the female mindset. A brilliant read! -- Laura Ries, coauthor of The Origin of Brands
In my books I write about strong women and how they achieve success. In Womoen Who Brand Catherine Kaputa shows how you can do it for yourself. -- Barbara Taylor Bradford, author of A Woman of Substance and Being Elizabeth
You have more power in the workplace than you may know. Whether you need a total career makeover or just a little refining around the edges, Women Who Brand will show you how to get ahead while remaining true to yourself. Empowering, insightful and fun to read. -- Clinton Kelly, Co-Host of TLC's What Not to Wear
Women Who Brand is a terrific tool to help you bring your authentic self to work and leave the mini-man image and behavior behind. -- Mary Lou Quinlan, CEO, Just Ask a Woman and author of Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
