Shaping and transforming an organization to meet the demands of a shifting market place means continual learning and adapting. This book addresses the fundamental roles of chairmen and directors in directing the organization through a learning process called strategic thought. The future of an organization involves more than the management of immediate problems and issues - direction-givers need purpose and passion, vision and values to energize their organization, balanced with imagination and a capacity to take decisions in times of uncertainty. This book illustrates the neccesity and the advantages of using strategic thinking and how this differs from strategic planning.