Name: Building Your Business with Google for Dummies von Brad Hill
SKU: 9780764571435
Price: 10.99 EUR
Availability: InStock

Building Your Business with Google for Dummies Zusammenfassung

Building Your Business with Google for Dummies Brad Hill

* The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day * Written by a veteran For Dummies author working in cooperation with Google, which will help support the book * From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers * Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them

Building Your Business with Google for Dummies Bewertungen

...clear and well-placed diagrams...plain English explanations... (Internet Works, Autumn 2004)

Über Brad Hill

Brad Hill has worked in the online field since 1992 and is a preeminent advocate of the online experience. As a bestselling author of books and columns, Hill reaches a global audience of consumers who rely on his writings to help determine their online service choices. Brad's books include a Publishers Weekly bestseller and a Book-of-the-Month Club catalog selection. Brad's titles in the For Dummies series include Internet Searching For Dummies, Google For Dummies, and Yahoo! For Dummies. In other venues, Brad writes about cybercultural trends, digital music, virtual investing, and all sorts of online destinations. He is often consulted about the media's coverage of the Internet. He appears on television, radio, Webcasts, and is quoted in publications such as Business Week, The New York Times, USA Today, and PC World. Brad is a staff blogger at Weblogs Inc. (www.weblogsinc.com), where he runs the Search Engine Marketing weblog (SEM.weblogsinc.com) and contributes to several others. He also operates The Digital Songstream (www.Digital Songstream.com), a news and review site for digital music. Brad's personal site (www.bradhill.com) describes all his current projects and provides an e-mail link. Brad doesn't get outdoors much. Sunshine baffles him. As compensation, he is listed in Who's Who and is a member of The Authors Guild.

Inhaltsverzeichnis

Introduction. Part I: Meeting the Other Side of Google. Chapter 1: Meeting the Business Side of Google. Chapter 2: Getting into Google. Chapter 3: Building Your PageRank Through Networking. Chapter 4: Optimizing a Site for Google. Chapter 5: Putting Google Search on Your Site. Part II: Creating and Managing an AdWords Campaign. Chapter 6: Introducing Search Advertising and Google AdWords. Chapter 7: Designing Your AdWords Campaign and Starting an Account. Chapter 8: Understanding AdWords Statistics and Reports. Chapter 9: Creating Effective Ad Groups. Chapter 10: Managing Ongoing Campaigns. Part III: Creating Site Revenue with AdSense. Chapter 11: Introducing the Google AdSense Program. Chapter 12: Starting an AdSense Account and Publishing Ads. Chapter 13: Enhancing Your AdSense Revenue. Part IV: Google Business for the Larger Company. Chapter 14: Getting into Froogle and Google Catalogs. Chapter 15: Premium Services. Part V: The Part of Tens. Chapter 16: Ten Site Optimization Resources. Chapter 17: Ten SEM and SEO Tips from the Pros. Glossary. Index.

Zusätzliche Informationen

Sku

GOR001549336

ISBN 13

9780764571435

ISBN 10

0764571435

Titel

Building Your Business with Google for Dummies Brad Hill

Autor

Brad Hill

Zustand

Gebraucht - Sehr Gut

Bindung

Broschiert

Verlag

John Wiley & Sons Inc

Datum

20040625

Anzahl der Seiten

384

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.