Warenkorb
Kostenloser Versand
Unsere Operationen sind klimaneutral

An Insider's Guide to Building a Successful Consulting Practice Bruce Katcher

An Insider's Guide to Building a Successful Consulting Practice von Bruce Katcher

An Insider's Guide to Building a Successful Consulting Practice Bruce Katcher


€14.49
Zustand - Sehr Gut
Nur noch 2

Zusammenfassung

Whether you're just beginning a career in consulting or you're a veteran of the industry, this invaluable resource provides practical, real-world advice based on 200 independent consultants' survey results to help you build and maintain a thriving business.

An Insider's Guide to Building a Successful Consulting Practice Zusammenfassung

An Insider's Guide to Building a Successful Consulting Practice Bruce Katcher

An industrial/organizational psychologist, consultant, and speaker, author Bruce Katcher combines his years of experience and insights with real stories from a range of other independent consultants to guide readers on their journey of growing a consulting practice--whether they're beginners just starting up or veterans looking for new ways to invigorate their businesses. In An Insider's Guide to Building a Successful Consulting Practice, you'll learn simple yet powerful strategies for success, including how to: identify a market and narrow your focus; make a smooth transition from employee to independent consultant; sell effectively even if you've never sold before; establish visibility through speaking, writing, and networking; set prices based on value; develop a marketing strategy and divide your time between marketing and delivering your services; and much more. With applicable data and tangible advice gleaned from the survey results of professionals in a diverse range of industries, you'll not only learn how to keep plenty of work in your pipeline--you'll be able to adapt your consulting practice to thrive in any market.

Über Bruce Katcher

BRUCE L. KATCHER, PH.D., (Sharon, MA) is founder and president of The Discovery Consulting Group. His client list covers a broad range, from Fortune 500 names such as Revlon, Johnson Johnson, Alcoa, and Merck to successful smaller companies. He is the author of the award-winning book 30 Reasons Employees Hate Their Managers (978-0-8144-0915-2). Adam Snyder is avid writer and ghostwriter with Kevin Anderson & Associates. He has written more than a dozen books with top CEOs, been published in multiple national magazines, and he just completed his second novel. He is also president of the academy-award winning company, Rembrandt Films. Since selling their home in the NY Metro area in 2016, he and his wife have been living an untethered life in beautiful places with high speed WiFi.

Inhaltsverzeichnis

Contents

INTRODUCTION I-1

PART 1 CHARGING YOUR BATTERY 1

CHAPTER 1 DECIDING WHICH IS BEST FOR YOU: EMPLOYEE, CONTRACTOR,

OR CONSULTANT 2

CHAPTER 2 UNDERSTANDING THE ECONOMIC REALITIES OF

INDEPENDENT CONSULTING 15

CHAPTER 3 FOCUSING YOUR WORK ON A SPECIFIC PROBLEM OR

NICHE 27

CHAPTER 4 CHOOSING A BUSINESS MODEL 34

CHAPTER 5 ESTABLISHING YOUR CREDIBILITY 59

PART 2 MARKETING YOUR CONSULTING SERVICES 67

CHAPTER 6 DEVELOPING AND IMPLEMENTING A MARKETING PLAN 68

CHAPTER 7 MARKETING DIRECTLY TO PROSPECTS 79

CHAPTER 9 MARKETING YOUR CONSULTING THROUGH SPEAKING 117

CHAPTER 10 MAINTAINING YOUR VISIBILITY 126

CHAPTER 11 MARKETING YOUR SERVICES THROUGH NETWORKING 143

CHAPTER 12 SELLING YOUR CONSULTING SERVICES 152

CHAPTER 13 WRITING PROPOSALS THAT LEAD TO BUSINESS 163

PART 3 KEEPING THE GAS TANK FILLED 171

CHAPTER 14 DELIVERING TANGIBLE RESULTS 172

CHAPTER 15 MAKE CERTAIN YOUR RECOMMENDATIONS ARE

IMPLEMENTED 178

CHAPTER 16 MAXIMIZING THE VALUE OF NETWORKING MEETINGS 184

CHAPTER 17 MARKETING EVEN WHEN YOU'RE BUSY 189

PART 4 AVOIDING ROAD HAZARDS 195

CHAPTER 18 LOSING YOUR MOTIVATION 196

CHAPTER 19 BECOMING LONELY 200

CHAPTER 20 DILUTING YOUR BUSINESS MODEL 205

CHAPTER 21 CHARGING TOO LITTLE 210

CHAPTER 22 CHASING PROSPECTS 215

PART 5 GETTING MORE MILEAGE OUT OF YOUR

BUSINESS 221

CHAPTER 23 TAKING STOCK OF WHAT'S WORKING AND WHAT'S

NOT 222

CHAPTER 24 ESTABLISHING A BOARD OF ADVISERS 227

CHAPTER 25 CONDUCTING RESEARCH 232

CHAPTER 26 MAINTAINING READINESS TO ADAPT TO CHANGE 237

CONCLUSION 241

RECOMMENDED READING 244

INDEX 247

ABOUT THE AUTHORS 253

Zusätzliche Informationen

GOR007803950
9780814414361
0814414362
An Insider's Guide to Building a Successful Consulting Practice Bruce Katcher
Gebraucht - Sehr Gut
Broschiert
HarperCollins Focus
20180322
272
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem sehr guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.