Name: New Products Management von C. Merle Crawford
SKU: 9780073404806
Availability: OutOfStock

New Products Management Zusammenfassung

New Products Management C. Merle Crawford

Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Inhaltsverzeichnis

PART ONE Overview and Opportunity Identification/Selection 1. The Strategic Elements of Product Development2. The New Products Process 3. Opportunity Identification and Selection: Strategic Planning for New ProductsPART TWO Concept Generation 4. Creativity and the Product Concept5. Finding and Solving Customers' Problems 6. Analytical Attribute Approaches: Introduction and Perceptual Mapping7. Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques PART THREE Concept/Project Evaluation 8. The Concept Evaluation System 9. Concept Testing 10. The Full Screen 11. Sales Forecasting and Financial Analysis 12. Product Protocol PART FOUR Development 13. Design14. Development Team Management 15. Product Use Testing PART FIVE Launch16. Strategic Launch Planning17. Implementation of the Strategic Plan 18. Market Testing 19. Launch Management 20. Public Policy IssuesAPPENDIXESA Sources of Ideas Already Generated B Other Techniques of Concept Generation C Small's Ideation Stimulator Checklist D The Marketing Plan E Guidelines for Evaluating a New Products Program

Zusätzliche Informationen

Sku

GOR013815535

ISBN 13

9780073404806

ISBN 10

0073404802

Titel

New Products Management C. Merle Crawford

Autor

C. Merle Crawford

Zustand

Gebraucht - Gut

Bindung

Gebundene Ausgabe

Verlag

McGraw-Hill Education - Europe

Datum

20110116

Anzahl der Seiten

592

Preise

N/A

Begleitschreiben

Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.

Hinweis

Dies ist ein gebrauchtes Buch. Es wurde schon einmal gelesen und weist von der früheren Nutzung Gebrauchsspuren auf. Wir gehen davon aus, dass es im Großen und Ganzen in einem guten Zustand ist. Sollten Sie jedoch nicht vollständig zufrieden sein, setzen Sie sich bitte mit uns in Verbindung.