People invest in you all the time, but how do you make sure you're getting the best return you can? Treat yourself like a company and release your personal capital - this is the book that shows you how to prepare for your personal flotation. Are you getting the most out of your personal capital? Maybe you want more recognition in your current job, or are about to launch yourself as a freelance or consultant? Or it could be time for a new career. Whatever situation you are in, you are asking people to invest in You. To get the most from what you've got, you need to have a strong brand, understand your market, have the right network in place and know how to make it all happen. These are critical steps that lead up to your personal flotation. This is the book that leads you through those steps, giving you the tools you need to check your brand worth at every stage, and making you challenge yourself: am I ready to float? This way, when you finally go to market, your personal share price will reach an all time high - and stay there.This Book Will: *Help you release and realise your personal capital*Be a "how to" practical guide to provide you with a personal change action plan to release your personal capital*Clearly illustrate the concept of brand worth in the marketplace and how this applies to you as an individual