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Part 1 Organizing for exports and indentifying the opportunities: why export?; identifying and creating product opportunities; organizing for exports; preliminary desk research; market exploratory visits. Part 2 The selection, management and motivation of agents and distributors: identifying and selecting agents and distributors; managing agents and distributors; auditing agents and distributors; agency and distributor agreements. Part 3 Marketing and planning considerations in exporting: marketing and the market planning process; developing an export strategy; implementing an export strategy and monitoring performance; export market planning; market research in market planning; export forecasting; export administration and performance monitoring; export pricing and costing; packaging for export. Part 4 Marketing communications: developing the communications strategy; advertising in the marketing communications mix; brands publicity; export sales promotion. Part 5 Regulatory and legal aspects of international marketing: regulation of trade; intellectual property protection; legal considerations. Part 6 Developing markets further: foreign branches and subsidiaries; joint selling organizations; licensing and franchising; structuring a licensing agreement. Part 7 Developing future strategies: Europe - the coming years; towards an international strategy; useful contacts in the UK.