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The Social Media MBA in Practice Christer Holloman

The Social Media MBA in Practice von Christer Holloman

The Social Media MBA in Practice Christer Holloman

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Zusammenfassung

The inside information that marketers and social media practitioners have been dying to get their hands on. It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you.

The Social Media MBA in Practice Zusammenfassung

The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy Christer Holloman

The inside information that marketers and social media practitioners have been dying to get their hands on...It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox. This book offers: * The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully. * Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. * Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.

The Social Media MBA in Practice Bewertungen

I recommend this book to show how a focused, measured and collaborative approach to social media can deliver tangible and sustainable business success. (Admap, February 2014)

Über Christer Holloman

The author of Amazon bestseller The Social Media MBA, Christer Holloman, has been writing technology trend features for Sky News online the last three years, reaching over 7 million readers every month, and was previously the Head of Digital Product Development at The Times and The Sunday Times in London. Holloman is a popular keynote speaker with audiences ranging from business students to C-level executives and is frequently hired for conferences and corporate events around the world by clients such as Microsoft, VISA and Ogilvy. What makes him unique as a journalist and speaker is that he lives and breathes his topic as he regularly consults for major companies and tech start-ups on digital business development projects. That means he won t be providing theories but instead up to date hands-on advice that will inspire readers and delegates. Europe s largest regional newspaper The Evening Standard named Holloman one of London s most influential individuals within New Media. Christer Holloman is a member of the National Union of Journalists and holds a BSc in Business from the University of Umea, Sweden. For more information please visit http://www.holloman.info or to discuss possible speaking engagements email him directly [email protected] or Google speaking agencies that represents him.

Inhaltsverzeichnis

Acknowledgements vii Preface ix Hall of Fame xv Part I Set-Up 1 1 Nationwide Creating Senior Leadership Buy-In 3 2 Honda Creating a Centre of Excellence 13 3 Cisco Social Media Center of Excellence 25 Part II Social Media Strategy 39 4 Nokia Delivering Social Media Strategy 41 5 LivingSocial Getting Social in B2B 53 Part III Social by Department 59 Across Departments 61 6 Macmillan Social Beyond Marketing 63 7 F5 Social Across Departments 75 PR and Marketing 87 8 Israel Foreign Office Social in Hostile Environments 89 9 Confused.com From Content to Profi t 99 10 Xerox Help Clients go Social 111 Sales 119 11 ADP B2B Selling 121 12 Dell Building Advocacy 131 13 Play.com Monetize Big Data 143 14 Hobart B2B Community Building 153 15 Allianz B2C Selling 161 Customer Services 171 16 giffgaff Customer Support by Customers 173 17 Go-Ahead Customer Service 183 18 NHL Minnesota Wild The True Value of a Fan 189 Product Development 203 19 Barclaycard US Customer Collaboration 205 20 Sony Mobile Managing Quality Control 211 21 Getty Images Socialize your Products 225 Innovation 235 22 PricewaterhouseCoopers Crowdsourcing 237 23 Electrolux Internal Crowdsourcing 247 HR 267 24 HCL Social for HR 269 Future 279 25 Rentokil Crisis Management 281 Index 291

Zusätzliche Informationen

GOR008417006
9781118524541
1118524543
The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence your Social Media Strategy Christer Holloman
Christer Holloman
Gebraucht - Wie Neu
Gebundene Ausgabe
John Wiley & Sons Inc
2013-10-11
318
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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