This is an excellent textbook. It is both accessible to students from a wide range of backgrounds and comprehensive in its coverage of the most widely applied quantitative methods'Dr Paul Goodwin, University of the West of England[Readers] should have no hesitation in buying this book, it provides the essential introductory material for students setting out on their first quantitative methods course. This is an excellent book'.Dr Gordon Bancroft, Staffordshire UniversityClare Morris has produced an excellent textbook...Students using this book will be given clear, accurate information that will guide them through the subject'.Peter Wolstencroft, Tresham Institute of Further & Higher EducationThis is a great book. It provides a clear, highly-readable insight into, and understanding of, the power of quantitatiave methods in the business world. The book is friendly, clear, up-to-date and thought-provoking'.John Ashton, University of Central England Quantitative Approaches in Business Studies' is a widely used, first-rate introduction to the effective use of mathematical and statistcal techniques in business. The book adopts a problem solving approach to show the relevance of quan