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Small Business Management D.R. Stokes

Small Business Management von D.R. Stokes

Small Business Management D.R. Stokes


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Zusammenfassung

This text provides teaching material needed for courses with a small-business management or venture-management option, and courses in which students are required to present a business plan or feasibility study as part of a business management module - BTEC Higher National, DMS and CIM.

Small Business Management Zusammenfassung

Small Business Management: An Active-learning Approach D.R. Stokes

This text provides teaching material needed for courses with a small -business management or venture-management option, and courses in which students are required to present a business plan or feasibility study as part of a business-management module - BTEC Higher National, DMS, CIM. There is a lecturers' free supplement included. The two-section structure of the text ensures that students first identify problems in a realistic context and are then directed to the appropriate information on principles and practice to solve them. Section One has scenarios, covering all the main business situations a small business manager is likely to encounter, together with related issues and problems as tasks. An ongoing assignment centres around a business idea chosen by the student. Section Two is an information bank covering the theory and practice of small-business management. It provides a summary, bridging the gap between more theoretical research papers which describe aspects of the small-business environment, and practical guides which prescribe methods of small business management. An ELBS/LPBB edition is available.

Inhaltsverzeichnis

Part 1 Scenarios and related tasks (including ongoing assignment). Part 2 The information bank: small businesses and the national economy; the small business environment; government policy; the entrepreneur; the customer and competition; research for the small business; the small business start-up; franchising; buying an existing business; legal types of business - sole trader, partnership, limited company, co-operative; the business plan; successful small business strategies; management of resources - especially people; marketing, strategy and methods; money - raising finance and using it.

Zusätzliche Informationen

GOR007546143
9781858051291
1858051290
Small Business Management: An Active-learning Approach D.R. Stokes
Gebraucht - Sehr Gut
Gebundene Ausgabe
Cengage Learning EMEA
1995-06-29
300
N/A
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