Economics for Business 5th edition is an essential introduction to economics tailor-made for business students. Economic principles are clearly explained within the context of modern business, drawing on a wealth of contemporary examples that bring the topics to life.
Section 1: Introduction
Chapter 1: Economics for Business
Section 2: Understanding markets
Chapter 2: Consumers in the marketplace
Chapter 3: Firms in the marketplace
Chapter 4: Markets in action
Section 3: Competition and profitability
Chapter 5: Market structure and firm performance
Chapter 6: Strategic rivalry
Chapter 7: Growth strategies
Chapter 8: Governing business
Section 4: Domestic macroeconomics
Chapter 9: Introduction to the macroeconomy
Chapter 10: Measuring macroeconomic variables and policy issues
Chapter 11: Expenditure and fiscal policy
Chapter 12: Money, banking and interest
Chapter 13: Inflation, output and economic policy
Chapter 14: Supply-side policies and economic growth
Section 5: Global economics
Chapter 15: Exchange rates and the balance of payments
Chapter 16: Globalization