Introduction to Research Methods and Data Analysis in Psychology provides students with the only research methods textbook they will need from the start of their course through to the second and possibly even third year. It is a comprehensive introduction to research methods and data analysis. The book assumes no previous knowledge of research methods or psychology and provides an accessible, highly entertaining and jargon free way into this frequently difficult topic area. More than any other book, this text will help reduce student angst. The book provides coverage of both quantitative and qualitative methods. This includes detail of the statistical analysis of data (by hand and using SPSS for Windows version 11.0) and the analysis of qualitative data with all the major approaches in use today.