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Economics for Business David Begg

Economics for Business von David Begg

Economics for Business David Begg


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Zusammenfassung

Giving an introduction to economics, this text demonstrates the relevance of applying economic principles to solve business problems, using a approach that starts with the business problem before employing economics as the solution. It also explains key economic theories within the context of modern business.

Economics for Business Zusammenfassung

Economics for Business David Begg

Economics for Business, second edition is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economic principles to solve business problems, using a unique approach that starts with the business problem before employing economics as the solution. Key economic theories are therefore clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The supporting features and exercises allow students to consolidate their learning and equip them with the economic tools to confront real business situations.

Über David Begg

David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research (a network of leading European economists) since its inception in 1984. David's research focuses mainly on monetary policy, exchange rates, monetary union, and economic transition. He is a Research Fellow of the Centre for Economic Policy Research. He co-authored several of the CEPR annual reports in the series he helped found: Monitoring the European Central Bank, and Monitoring European Integration. The 1997 MEI Report, EMU: Getting the Endgame Right, changed the policy that the European Union adopted to launch the euro in 1999. He was also founding Managing Editor of Economic Policy, now an official journal of the European Economic Association.

Inhaltsverzeichnis

Part I: Introduction

Chapter 1: Economics for business

Part II: Understanding markets

Chapter 2: Consumers in the market place
Chapter 3: Firms in the market place
Chapter 4: Markets in action

Part III: Competition and profitability

Chapter 5: Market structure and firm performance
Chapter 6: Strategic rivalry
Chapter 7: Growth strategies
Chapter 8: Governing business

Part IV: Domestic macroeconomics

Chapter 9: Introduction to the macroeconomy
Chapter 10: Measuring macroeconomic variables and policy issues
Chapter 11: Economic stability and demand side policies
Chapter 12: Supply side policies and economic growth

Part V: Global economics

Chapter 13: Exchange rates and the balance of payments
Chapter 14: Globalization

Zusätzliche Informationen

GOR001547426
9780077114510
0077114515
Economics for Business David Begg
Gebraucht - Sehr Gut
Broschiert
McGraw-Hill Education - Europe
20061116
432
N/A
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