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Economics for Business David Begg

Economics for Business von David Begg

Economics for Business David Begg

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Zusammenfassung

Demonstrates the relevance of applying economics principles to solve business problems, using a business first approach. This title allows students to consolidate their learning and equips them with the economic tools to confront real business situations.

Economics for Business Zusammenfassung

Economics for Business David Begg

Economics for Business, 4th edition, is an essential introduction to economics, tailor-made for business students. The text demonstrates the relevance of applying economic principles to solve business problems and equips students with the tools to confront real business situations. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life.

Über David Begg

David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research (a network of leading European economists) since its inception in 1984. David's research focuses mainly on monetary policy, exchange rates, monetary union, and economic transition. He is a Research Fellow of the Centre for Economic Policy Research. He co-authored several of the CEPR annual reports in the series he helped found: Monitoring the European Central Bank, and Monitoring European Integration. The 1997 MEI Report, EMU: Getting the Endgame Right, changed the policy that the European Union adopted to launch the euro in 1999. He was also founding Managing Editor of Economic Policy, now an official journal of the European Economic Association.

Inhaltsverzeichnis

Section 1 - Introduction

1. Economics for Business

Section 2 - Understanding Markets

2. Consumers in the marketplace
3. Firms in the marketplace
4. Markets in action

Section 3 - Competition and profitability

5. Market Structure and firm performance
6. Strategic rivalry
7. Growth strategies
8. Governing business

Section 4 - Domestic Macroeconomics

9. Introduction to the macroeconomy
10. Measuring macroeconomic variables and policy issues
11. Expenditure and fiscal policy
12. Money, banking and interest
13. Inflation, output and economic policy
14. Supply side policies and economic growth

Section 5 - Global economics

15. Exchange rates and the balance of payments
16. Globalization

Zusätzliche Informationen

GOR005982893
9780077139452
0077139453
Economics for Business David Begg
David Begg
Gebraucht - Sehr Gut
Broschiert
McGraw-Hill Education - Europe
20121116
560
N/A
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