The Flexible Enterprise: How to Re-invent Your Business to Keep Up with Changing Market Needs David Gewirtz
Based on the author's experiences of restructuring his own small technology company, this guide explains how to develop the diversification and flexibility necessary to adapt to changes in the marketplace. It shows how marketing efforts can be redirected to reduce a company's vulnerability. Gewirtz covers such issues as product development, marketing, sales, cash management, operations/manufacturing, and staff motivation. He offers a practical approach that takes real monetary constraints into account.