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Business and Its Environment David P. Baron

Business and Its Environment von David P. Baron

Business and Its Environment David P. Baron


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Business and Its Environment Zusammenfassung

Business and Its Environment David P. Baron

For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, and Business and Public Responsibility.

Business and Its Environment, the best-selling text, brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.

Inhaltsverzeichnis

I. STRATEGY AND THE NONMARKET ENVIRONMENT

1. Market and Nonmarket Environments

2. Integrated Strategy

3. The News Media and Nonmarket Issues

4. Private Politics

Part I Integrative Case: Anatomy of a Campaign: Rainforest Action Network and Citigroup

II. NONMARKET STRATEGIES AND GOVERNMENT INSTITUTIONS

5. Political Theory and Government Institutions

6. Political Analysis for Business

7. Formulating Political Strategies

8. Implementing Political Strategies

Part II Integrative Case: CAFE Standards 2002

III.GOVERNMENT AND MARKETS

9. Antitrust: Economics, Law, and Politics

10. Regulation: Law, Economics, and Politics

11. Environmental Protection: Economics, Politics, and Management

12. Law and Markets

13. Information Industries and Nonmarket Issues

Part III Integrative Case: Pharmaceutical Switching

IV.INTERNATIONAL POLITICAL ECONOMY

14. The Political Economy of Japan

15. The Political Economy of the European Union

16. China: History, Culture, and Political Economy

17. The Political Economy of International Trade Policy

Part IV Integrative Case: Toys `/ Us and Globalization

V. ETHICS AND RESPONSIBILITY

18. Corporate Social Responsibility

19. Ethics Systems: Utilitarianism

20. Ethics Systems: Rights and Justice

21. Implementing Ethics Systems

22. Ethics Issues in International Business

Part V Integrative Case: GlaxoSmithKline and AIDS Drugs Policy

Zusätzliche Informationen

GOR003829190
9780131873551
0131873555
Business and Its Environment David P. Baron
Gebraucht - Sehr Gut
Gebundene Ausgabe
Pearson Education (US)
2005-09-26
912
N/A
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