It is predicted that we will lose all of our commercial fish species by 2048. Within the next 60 years all of our planets topsoil is expected to perish. How did we come to this? What are the forces at play that have led us on such a destructive and unsustainable path? Why has the environmental movement taken so long to gain necessary traction? The answers to these important questions have surprisingly been difficult to find. Very few resources provide the necessary exploration of the broad range of environmental challenges that face our world, nor the solutions to these overwhelming obstacles. Our unstainable methods of consumption have reached an all-time high, and our planet is suffering a great deal as a result. The driving forces behind these high levels of consumption - population growth and increased demand- are leading us into an uncertain future. It is now clear that drastic transformation is needed. It was the unintended consequences of innovation that led us into this situation. But as it stands, innovation will be the primary key to leading us out of it. Green is not a colour sets the bar straight.By cutting to the very root of the problems we face, we are able to see how the environmental crisis is inextricably linked to every aspect of our lives. By identifying the opportunities- both readily available and in development-that provide the solutions to these problems, the book reveals how human ingenuity will prove to be a powerful tool in steering us onto a sustainable path.