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Retail Marketing Management Dhruv Grewal (Babson College, USA)

Retail Marketing Management von Dhruv Grewal (Babson College, USA)

Retail Marketing Management Dhruv Grewal (Babson College, USA)

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Zusammenfassung

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.

Retail Marketing Management Zusammenfassung

Retail Marketing Management: The 5 Es of Retailing Dhruv Grewal (Babson College, USA)

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Retail Marketing Management Bewertungen

Consolidation and technological change are two factors that have been central to the transformation of retailing in recent years. In this book Dhruv Grewal, the leading retail scholar provides ample evidence of how successful retailers have used their entrepreneurial mindsets to make use of these developments. The cutting-edge examples of how to excite, educate, enhance their experiences, and engage customers using retail technology, social media and analytics are both inspiring and practically useful. Grewal's book provides valuable guidance.

-- Claes-Goeran Sylven, Roland Fahlin and Jens Nordfalt

The practice of modern retailing has changed much more rapidly than our frameworks and managerial insights. Dhruv Grewal has presented us with a new organizing framework to shape our views of modern retailing and supports it with lots of interviews and examples from today's retailing leaders. For those who are working to shape the future of retailing, this book will serve as a must-read volume that will become a mandatory guidebook.

-- Leonard A. Schlesinger

Inhaltsverzeichnis

Chapter 1: The Innovative Retailer Chapter 2: The Entrepreneurial, Innovative, and Customer-Centric Mindset Chapter 3: Value Creates Excitement Chapter 4: Creating Excitement Using Store Brands Chapter 5: Creating Excitement and Enhancing Education Using Social Media Chapter 6: Education: The Service Edge Chapter 7: Experience: In-Store, Across Channels Chapter 8: Engaged Customers Are Loyal Chapter 9: Innovative Retail Analytics for Engagement Chapter 10: Concluding Thoughts

Zusätzliche Informationen

GOR013926185
9781526446855
1526446855
Retail Marketing Management: The 5 Es of Retailing Dhruv Grewal (Babson College, USA)
Dhruv Grewal (Babson College, USA)
Gebraucht - Sehr Gut
Broschiert
SAGE Publications Ltd
2018-12-28
200
N/A
Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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